tag:blogger.com,1999:blog-174237259710647260.post6584331446919991982..comments2023-05-14T03:14:47.648-04:00Comments on d5R Update: Remodelers' Top Priorities for 2013, Cont'dUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-174237259710647260.post-73807999629253301792013-01-08T09:34:32.457-05:002013-01-08T09:34:32.457-05:00I suggest contractors read "Selling the Invis...I suggest contractors read "Selling the Invisible" by Harry Beckwith before making marketing changes and decisions. If your differences are invisible to you and your prospects, you will be compromising your ROI.<br /><br />here's a list of several books for remodelers looking to improve and or grow their businesses: http://www.shawnmccadden.com/the-design-builders-blog/bid/84892/Five-Great-Books-for-Remodeling-Business-Owners<br /><br />Shawn Mccadden<br />www.shawnmccadden.comShawn McCaddenhttp://www.shawnmccadden.comnoreply@blogger.comtag:blogger.com,1999:blog-174237259710647260.post-33568782220492682472013-01-07T14:00:40.870-05:002013-01-07T14:00:40.870-05:00Thanks, Darren. Great points. I think it's a c...Thanks, Darren. Great points. I think it's a challenge for many contractors to measure the ROI of their sites. Any tips?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-174237259710647260.post-73284488061537355782013-01-07T10:50:43.710-05:002013-01-07T10:50:43.710-05:00If you are looking to increase sales by almost a 3...If you are looking to increase sales by almost a 3rd and grow marketing aggressively, make sure you are managing your ROI. And start with your site first. Regardless where your physical office is, your website is your online showroom.<br /><br />Darren Slaughter<br />DarrenSlaughter dot ComAnonymoushttps://www.blogger.com/profile/04111351387022791314noreply@blogger.com