Eliminate sales commissions, watch sales go up. Reduce your power, become more persuasive. Forget that old saw, "Always Be Closing."
At a local bookstore last week, I saw Daniel Pink convince a room full of DC policy wonk-types that they're all in sales, that icky term that makes so many people squirm. We're in sales because of the persuading and cajoling and influencing we do every day -- whether with our kids, staff, boss, clients and every other person we come into contact with every day, like the meter maid who is there the minute the meter expires.
Pink's latest book is To Sell Is Human: the Surprising Truth About Moving Others, and it's about the art and science of selling -- something we could all do better -- in a way that most books about sales are not. When I saw Pink speak last week, I thought of you, remodelers.
Pink gets into his research in this video interview.
What do you think, remodelers? Are we really all in sales? How can we be more persuasive, without coming off as a used-car salesperson?
Go to the main site of daily5REMODEL.
Go to the home page of this blog.
At a local bookstore last week, I saw Daniel Pink convince a room full of DC policy wonk-types that they're all in sales, that icky term that makes so many people squirm. We're in sales because of the persuading and cajoling and influencing we do every day -- whether with our kids, staff, boss, clients and every other person we come into contact with every day, like the meter maid who is there the minute the meter expires.
Pink's latest book is To Sell Is Human: the Surprising Truth About Moving Others, and it's about the art and science of selling -- something we could all do better -- in a way that most books about sales are not. When I saw Pink speak last week, I thought of you, remodelers.
Pink gets into his research in this video interview.
What do you think, remodelers? Are we really all in sales? How can we be more persuasive, without coming off as a used-car salesperson?
Go to the main site of daily5REMODEL.
Go to the home page of this blog.
2 comments:
Care about your customer.
And care about making money for yourself.
Be sincere in the first without forgetting about the second.
Care about your customer.
And care about making money for yourself.
Be sincere in the first without forgetting about the second.
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