Tuesday, January 24, 2012

Needing Projects, Sizing Up Leads, Getting Queasy Feelings...

I love it when remodelers really get into the discussion on d5R. Lately, there's been a lively back-and-forth on the matter of assessing the profitability of any one project lead, based on what you know about your past clients. Fantastic comments -- and here's the most colorful so far. Thanks, Michael Anschel!
Listen to your gut. 
My gut tells me that you are right, but my brain is happy to inform my gut that it is easily influenced, and being a digestive organ, lacks the requisite intellect to make informed rational decisions.   
My heart wants to get in on the action as well, and proceeds to pour out the most moving anecdotal rhetoric. It is so powerful that my brain would have fallen for it, except that all that sappy garbage made my gut sick, gave me indigestion and pretty soon heart burn. 
Released from its trance, my brain, in control again pointed out that I run a business. And while my gut and my heart are useful tools, at the end of the day it is the brain that must run the show. 
No clue what he's talking about? See the full discussion (and add to it) here: How Profitable Is That Lead?

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