Showing posts with label profitability. Show all posts
Showing posts with label profitability. Show all posts

Tuesday, January 8, 2013

A Simple Tip for More Profitable Projects

A little work up front can save remodelers a lot of time and money in avoiding mistakes and misunderstandings that have to be cleaned up later. To that end, here's a great client management tip that David Lupberger distributed yesterday through the RemodelForce blog:

First, stock up on "carbonless memos" (here's a sampling from Amazon.com). Each time you meet with a client about a remodeling project, note the client's name, the date, who is present at the meeting, what the "action item" is, who is responsible for it, the deadline, and provide signature lines for the homeowner and contractor. Then:
"At every homeowner meeting, starting with the initial sales call, use this carbonless memo form to take notes about what was discussed, what is going to happen next, who is responsible, and when the deadline is for completion.... At the conclusion of each meeting, review the notes you have taken to make sure that you have documented the main points of your meeting. When you have determined that the notes are complete, pass the memo form over to the homeowner and ask them to review the notes. If they are in agreement with what is there, have them sign the bottom of the form, and you do likewise. Upon signing the memo form, peel off a copy and hand that copy to your homeowners."
Do this consistently, David says, and you'll benefit from stronger communications, better accountability on the part of both parties and more referrals going forward.

"This is all about homeowner management and engagement," David told me in a follow-up email yesterday. "These weekly meeting notes should become part of the homeowner notebook, which allows the homeowner to 'track' how their project is going, and allows you as the contractor to help them manage the project paper trail."

Also, he added, "Put all the documentation in a nice leather binder, and this becomes a wonderful marketing tool that you leave with each client at the end of their project."

See the full post from David Lupberger.

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Monday, January 7, 2013

Remodelers' Top Priorities for 2013, Cont'd

Remodelers periodically complete business surveys on d5R, and our most recent survey revealed some uplifting stories about how remodelers retooled and bounced back in 2012 (read about four such comebacks here.)

What about 2013? Here are a few of the priorities remodelers shared:
  • "Increase sales by $600,000, from $2.4 million to $3 million."
  • "Retire some debt!"
  • Step up marketing aggressiveness -- online as well as in targeted neighborhoods.
  • Make month-to-month profitability more consistent.
  • Develop a more intense marketing plan "that accents a one-stop company for clients' remodeling needs and maintenance."
  • Open a kitchen-and-bath showroom; launch a restoration division.
  • "Pre-2010 I was mainly a new home builder that did some remodeling. Since then all my business has been remodeling. In 2013 I am seriously considering putting new homes on the back burner and start trying to carve out specific niche in kitchen remodeling."

What are your business plans for 2013, remodelers? Feel free to comment below, or take the d5R survey here.

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Tuesday, January 24, 2012

Needing Projects, Sizing Up Leads, Getting Queasy Feelings...

I love it when remodelers really get into the discussion on d5R. Lately, there's been a lively back-and-forth on the matter of assessing the profitability of any one project lead, based on what you know about your past clients. Fantastic comments -- and here's the most colorful so far. Thanks, Michael Anschel!
Listen to your gut. 
My gut tells me that you are right, but my brain is happy to inform my gut that it is easily influenced, and being a digestive organ, lacks the requisite intellect to make informed rational decisions.   
My heart wants to get in on the action as well, and proceeds to pour out the most moving anecdotal rhetoric. It is so powerful that my brain would have fallen for it, except that all that sappy garbage made my gut sick, gave me indigestion and pretty soon heart burn. 
Released from its trance, my brain, in control again pointed out that I run a business. And while my gut and my heart are useful tools, at the end of the day it is the brain that must run the show. 
No clue what he's talking about? See the full discussion (and add to it) here: How Profitable Is That Lead?