Yelp -- as on Angie's List or Kudzu or Google + or so many other sites where consumers can post reviews of businesses. Over at GuildQuality, Geoff Graham makes a compelling case for why Yelp isn't terribly relevant to the building and remodeling industry. Which is not to say that remodelers shouldn't be aware of what's being said about them.
"... Yelp works well for prospective customers seeking feedback about businesses with a large volume of customers. Restaurants (their biggest market) may serve hundreds of people in a day. With a very large volume of customers, over time a business will attract a meaningful number of reviews on Yelp. This is good for customers, and it's also good (in the long run) for elevating professionalism in the restaurant industry. It shines a spotlight on great restaurants, and makes it tougher for less-than-great ones to attract customers."
"...Yelp, Google, Angie's List, and others all face the same problem: the way they gather information and communicate quality is inherently biased in favor of businesses with large volumes of customers and against those with small volumes of customers."Read the rest of Geoff's post here.
In the meantime, we at d5R have covered online reviews a number of times, most recently tracking the story of a DC-area remodeler who sued a client for posting inflammatory reviews. (See that thread here.) And on Wednesday, we'll publish a big story about the potential hazards of online reviews: how to get good reviews, how to avoid negative reviews, and how to mitigate the damage of negative reviews when and if they happen.
If you'd like to share your experience in avoiding and mitigating damaging reviews, post a comment below, or email me: leah@daily5REMODEL.com.
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