Thursday, January 24, 2013

Smells Like Home Fries: Remodelers in the 'Hood

What are you good at when you're not "working," remodelers? Can you share it with your clients?

In Atlanta, David Sturm of Attention to Detail Home Remodeling loves to cook. And he's good at it. So after some of his remodeling projects, he cooks for his clients -- maybe a nice dinner in their newly remodeled kitchen, and maybe a casual brunch in their cul de sac.

That's what's going on below. Sturm (shorts and green polo shirt) whipped up "fresh coffee, eggs to order and my famous hash browns" for the neighbors of around this project, a kitchen and second-story makeover.

"We do this every time we remodel in a neighborhood where we desire to do more work," Sturm explains. It's a lot of effort, but I love doing it."

It's good marketing, too. After this particular brunch, Attention to Detail lined up two additional jobs in the same neighborhood.

We're looking for more stories along these lines, remodelers. If you'd like to share a "community building" marketing strategy that works for your business, feel free to comment below. Or shoot me an email:

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